Creative Brief
CUSTOMER DESIRE
Starbucks for Life is an established and recognizable brand moment. It’s a game our customers look forward to every Holiday, year after year.
Marketing Goals
(1) Create buzz for Starbucks Rewards by highlighting Starbucks for Life winners
(2) Improve top and mid-funnel engagement
(3) Deliver on financial targets
BRANDING & IDENTITY
USER EXPERIENCE
landing page & onboarding
GAME play
Game Pieces - State 1 (first win) to State 2 (duplicate)
ANIMATED GAME PIECES
